Total Rewards® makes Canadian debut at Casino Windsor on June 5

Windsor, Ont. – Total Rewards®, the most recognized loyalty program worldwide from Harrah’s Entertainment, is making its Canadian debut at Casino Windsor on June 5. Months before the official transformation to “Caesars Windsor” in 2008, Casino Windsor customers can experience Caesars-style luxury and customer service well in advance with the introduction of this renowned program boasting more than 40 million members globally.

One of the most valued benefits Total Rewards® members enjoy is the freedom of choice – the ability to play and redeem their rewards how, when and where they want to. Whether playing on slot or table games at Casino Windsor or at any of the nearly 40 Harrah’s Entertainment properties across the U.S. including Caesars Palace Las Vegas, Bally’s Atlantic City or Harrah’s New Orleans, members can use their Total Rewards® card to earn valuable Reward Credits on their slot and table play and redeem them for free merchandise, food, hotel stays, entertainment and more.

Total Rewards® features four levels in the program based on Tier Credits earned on their slot or table play:
• Gold: All new members start at this level and can earn and redeem Reward Credits on their play and receive a discount at Harrah’s-owned gift shops.
• Platinum: At 4,000 Tier Credits earned within a calendar year, members can enjoy discounts, a special birthday gift offer, Bonus Reward Credits, invitations to events and more.
• Diamond: Earn 10,000 Tier Credits in a calendar year and members will receive a multitude of perks including exclusive discounts, special gifts, priority service and invitations to great events.
• Seven Stars: A member who earns 100,000 Tier Credits within a calendar year will be enrolled in the highest tier in the Total Rewards loyalty program. Seven Stars members receive the ultimate in service and benefits including invitations to exclusive events, trips, access to the VIP Lounge, priority service and more.

That’s not all! Total Rewards® offers several convenient features allowing members to redeem their Reward Credits instantly:
• Quick Rewards: Members can redeem their Reward Credits to settle their bill at Casino Windsor restaurants and at the Four-diamond hotel. Available credits will be deducted directly from their Total Rewards® account.
• Total Rewards Catalog: Members have the opportunity to redeem their Reward Credits for name brand electronics, jewelry, clothing, fine goods and premium experiences. Orders can be completed at any Total Rewards Center®.
Eligible members can also receive extensive direct mail offers and promotions; access to national Total Rewards® campaigns and the unique Premium Rewards and Merchandise program.

To become part of the Total Rewards® family, customers can simply complete an application at either Total Rewards® center located on the gaming floors at Casino Windsor.

For more information about Total Rewards®, please contact:
Holly Ward
Director, Communications and Community Affairs
(519) 258-7878, ext. 22869